CMAA Mission Statement
The Club Managers Association of America advances the profession of club management by fulfilling the educational and related needs of its members.
CMAA's Brand Promise
CMAA provides its members with the expertise to deliver an exceptional club experience that fulfills the unexpressed needs and desires of its members and guests consistent with their lifestyles. We enhance our members' success by offering professional leadership development, ethical standards and responsive services.
This mission is accomplished through the following strategic priorities:
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Providing state-of-the-art educational programs;
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Representing the members to allied associations, club members and a broader public; and
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Providing unique information and resources that increase member performance and career potential.
CMAA Objectives:
1. CERTIFICATION - To enhance the member's
professional status through certification.
2. CLUB MANAGEMENT PROFESSION AND INDIVIDUAL CLUBS
- To advance the club management profession and to assist
individual CMAA members and their clubs.
3. COMMUNICATIONS - To effectively
communicate with members, clubs, government, the media and
the general public and to develop and maintain publications
and other materials.
4. EDUCATION - To provide a wide variety of
educational programs and materials to meet diverse
educational needs.
5. ETHICS - To encourage high ethical
standards in dealings with fellow club managers, clubs and
others.
6. EXECUTIVE CAREER SERVICES - To assist
CMAA members in their career development and in job
opportunities and to assist clubs in securing management
personnel.
7. GOVERNMENT RELATIONS - To interpret and
report on changing social, governmental and economic
conditions affecting club management.
8. MEMBERSHIP AND INTERNAL ASSOCIATION MANAGEMENT
- To recruit and retain members and to manage the
Association in a manner that will effectively represent the
views of its members.
9. OTHER ORGANIZATIONAL RELATIONS - To
foster appropriate relations with other organizations that
will contribute to the objectives of the club industry and
CMAA's members.
10. PREMIER CLUB SERVICES - To provide
innovative programs, products and services for the
successful operation of clubs.
11. RESEARCH AND DEVELOPMENT - To conduct
research and develop, analyze and disseminate
information/data related to club management and the club
industry.
Club Managers know they can trust CMAA. Close to 7,000 members receive guidance from CMAA for operational assistance, clubhouse renovations, governance, job changes, certification or the latest technological advances - whatever the profession brings their way. Through change, through excellence, through it all, CMAA is serving its members.

